Measuring the ROI of Your AdWords Campaign

Your business invests in many different products/services (machinery, marketing, websites, etc…) for the purpose of generating revenue. Return-on-investment or ROI is a metric that serious business owners use when evaluating whether their choice to spend money on (X) product/service was a wise financial decision. Prioritizing your investments to earn a high return can help your business take the right steps towards increasing your business’ Net Profits. With AdWords, we learned to see the true effectiveness of our ads is not in our conversion rates, cost-per-conversion, cost-per-click or total clicks but rather how much our client spent compared to how much revenue was generated. Our key metric we strive to hit when building a successful AdWords campaign is to improve the overall ROI of our client’s campaigns.

Mobile Responsive Design and Why it’s Important

Optimizing a website to be mobile responsive is extremely necessary to the success of any website. Not only does mobile responsive design make your website easier to navigate on mobile devices but it actually increases your SEO (search engine optimization). Mobile internet users are close to surpassing diligent desktop internet users, illustrating how mobile responsiveness…

SEO Crash Course

If you’re new to the behind the scenes world of website applications, there’s going to be a lot of technical jargon that is new to you. One such phrase that you’re sure to start hearing a lot is search engine optimization, better known as SEO. The whole goal of SEO is to make the online…

Social Media Marketing Strategies

It’s becoming more and more clear as the years pass that social media is a facet of modern society that will not be going anywhere anytime soon. In a world where there are 1.6 billion active users on Facebook and 1.3 billion on Twitter it’s easy to see how social media can be essential to…

Logo Do’s and Don’ts

Great logo design is crucial to the success of any business because it is essentially the first line of communication a business has with its consumers. A logo can make or break a sale before it even starts and it can deter customers from even considering doing business. Deciding on a logo is probably one…